After getting engaged, many brides have an immediate idea about the colors they’d like to include in their special day and will gravitate towards that color for bridesmaid dresses, wedding invitation design, and flower selection. But for the bride who doesn’t have an immediate color palette in mind, she may look into the psychology of color to pick a shade that will evoke the feelings she wants for her celebration. See below for a summary of color meaning from a company with expertise in this field; multi-media ad agency Precision Intermedia.
Black: A somber color that is associated with intelligence. Black is a serious color that evokes strong emotions.
White: Associates an air of purity, cleanliness and neutrality in the absence of color.
Blue: A color associated with dependability, wisdom and loyalty. It is a safe color and most people will say it’s their favorite when asked.
Green: The traditional color associated with peace, harmony and nature.
Red: The color of energy and excitement, use red to draw attention and make a bold statement. Red is the symbol of life and is worn by brides in China.
Pink: The color of love, and romance, it is also considered to be the most calming of all colors.
Yellow: The color of happiness and laughter that is associated with sunny optimism.
Purple: A royal color associated with wealth and rich sophistication.
Brown: A natural color that is associated with reliability and sincerity, also an organic color that represents the earth.
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